How to Drive Traffic to Your SAHM Blog Using Keywords (And Why SEMrush Might Be Your New Best Friend)

Hey mama 👋

If you're anything like me, you're juggling diaper changes, snack negotiations, and sneaky laundry loads — all while dreaming of building something that’s yours. Something that lets you stay home with your babies and contribute financially.

That dream? It starts with being found online.
And to be found online, you need one magic word: keywords.

Stick with me (grab your lukewarm coffee, I’ll wait ☕️), and I’ll show you how something called SEMrush helped me go from writing into the internet void to actually getting clicks and readers.

And let’s be real — if I can figure this out in between toddler meltdowns and midnight feedings, so can you.

💭 So What Is SEMrush?

SEMrush is like that super organized friend who always knows what people are talking about — except instead of neighborhood gossip, she’s dishing out what people are Googling.

You type in something like “starting a mom blog,” and boom — SEMrush tells you exactly how many people are searching for that, how hard it is to rank for it, and gives you better ideas to write about.

👉 One popular keyword? “What is SEMrush” — searched 1.3K times a month. That’s a lot of potential mama readers looking to grow just like us.

🧩 Why Keywords Matter (And How They Help Your Blog)

Imagine writing a beautiful, heartfelt blog post about managing toddler tantrums in Target, but no one ever reads it. Ouch.

That’s where keywords come in. They help your content show up when someone Googles something like “how to stay sane shopping with kids” or “mom blog about routines.”

Think of keywords like digital breadcrumbs that lead readers (and eventually customers) straight to you. And let’s be honest — we don’t have time to write blogs that nobody reads.

💡 How to Use SEMrush (Even With Goldfish Stuck to Your Sweater)

Here’s how I use SEMrush during nap time or the sacred moments when both kids are occupied (thank you, Bluey 🙌):

1. Type in your blog topic idea.
   Example: “how to start an online business as a stay-at-home mom.”

2. Look at the keyword suggestions.
   You’ll see things like:

   • how to use semrush (390 searches/month)

   • how accurate is semrush (260 searches/month)

   • how does semrush work (260 searches/month)

3. Pick keywords with medium to low KD% (Keyword Difficulty).
   Under 50% is ideal — it means you actually have a shot at ranking!

4. Naturally add them into your blog title, headers, and content.
   No keyword stuffing. Just helpful content with words real people are actually searching for.

🔍 How Accurate Is SEMrush?

Honestly? Pretty darn accurate.

Is it perfect? No. But it’s way better than guessing what people might be Googling at 2AM while feeding a newborn.

SEMrush gives you real data so you’re not just crossing your fingers and hoping for traffic. And when you’re short on time (because… mom life), that kind of info is gold.

🛍️ Real Example: Using Keywords for a Mom Blog

Let’s say you’re writing a post on creating digital products — something like printable routines for toddlers. Instead of titling it “My Cute Printable Planner,” SEMrush might suggest:

• “daily routine chart for kids”

• “printable toddler schedule”

• “mom blog digital products”

Those are actual keywords moms are searching for — and if you use them, your blog is way more likely to show up in search.

And who knows? That blog post could lead to your first digital product sale or affiliate click.

❤️ Final Thoughts from One Mom to Another

I know this whole blogging and business thing can feel overwhelming — especially when you’re also managing snack schedules and sticky fingers. But keywords are one of the simplest ways to actually get found and grow something real.

And SEMrush? It’s like having a smart bestie in your back pocket who knows what your future readers want to hear.

You're not just building a blog — you're building a legacy. One keyword at a time.

Ready to try SEMrush and give your blog a chance to shine?
Trust me, it’s a game-changer for moms trying to make this work during nap time.

With love,
A mama with two tiny reasons 💕